By unanimous resolution of its Board of Directors
Proudly confers upon








for Outstanding Achievement in the Promotion
Philippines-Japan Relations

 SHOICHIRO TOYODA was born in Nagoya on February 27, 1925, to Kiichiro (founder of Toyota Motor Corporation) and Hatako Toyoda. He graduated from Nagoya University in 1947 with a degree in Engineering and later, earned a Doctorate in Engineering at Tohoku University in 1955.

Dr. Toyoda joined Toyota Motor Co., Ltd. in 1952 as Director and in 1961, became the Managing Director.  After his promotions to Senior Managing Director in 1967 and to Executive Vice President in 1972, Dr. Toyoda was named President of Toyota Motor Sales Co., Ltd. in 1981.  Dr. Toyoda assumed the Presidency of the newly integrated Toyota Motor Corporation upon the merger of the sales and production organizations in 1982, and later served as Chairman from 1992 to 1999 and remains its Honorary Chairman to date.

It was during Dr. Shoichiro Toyoda’s Presidency when Toyota Motor Philippines Corporation (TMP) was established in 1988 and Toyota Autoparts Phlippines, Inc. (TAP) in 1990.  To date, Toyota Motor Philippines has 1,425 employees. Its cumulative sales reached 600,000 vehicles in 2009.  On the other hand, the Toyota Autoparts Philippines, Inc. has 820 employees and its aggregate investment reached to P980 million and revenues from its exports totaled P5.7 billion in 2009.

As a result of the establishment of Toyota Motor Philippines Corporation (TMP) and Toyota Autoparts Philippines, Inc. (TAP), some of its suppliers have invested in the Philippines, as follows: Toyota Boshoku Corporation, Denso Corporation, Aichi Steel Corporation, JTEKT Corporation, Tokai Rika Co., Ltd., Fujitsu Ten Limited, Hikari Seiko Co., Ltd., SAN-EI Kogyo Co., Ltd., Tecnol Eight Co., Ltd., and JECO Co., Ltd..

It is significant to note that in just two (2) years after the establishment of Toyota Motor Philippines Corporation, Toyota Motor Philippines Foundation was established in 1990 providing support for education, medical outreach and reforestation.  Toyota Motor Corporation coordinates with the foundation in undertaking a reforestation project in Peñablanca, Cagayan.

Dr. Shoichiro Toyoda’s talents in the fields of automotive technology, quality control and factory management were not left unrecognized.  As a prominent spokesman for the automotive industry, Dr. Toyoda served as Chairman of the Japan Automobile Manufacturers Association.  He served as Chairman of the Japan Federation of Economic Organizations (KEIDANREN) between 1994 and 1998, and currently serves as its Honorary Chairman.  In 1996, Dr. Toyoda assumed duties as Chairman of the Economic Council of Japan’s Economic Planning Agency.  In 1997, Dr. Toyoda was selected as Chairman of the Japan Association for the 2005 World Exposition.

In recognition of his meritorious services to his country and accomplishments, Dr. Toyoda has been bestowed various awards.  In 1980, Dr. Toyoda received the Deming Prize for his contributions to quality control.  In 1984, he received Japan’s prestigious Medal with Blue Ribbon for Outstanding Public Service through Business.  In 1995, Dr. Toyoda was awarded Knight Commander of the British Empire, U.K., Order Francisco de Miranda, First Class, Venezuela; and Grand Cordon of the Order of the Sacred Treasure by His Majesty, the Emperor of Japan. In 1998, Dr. Toyoda was awarded the Order of Merit, Turkey; the Legion D’Honneur, Commandeur, France and the Grande Ufficale, Italy.  In 1999, Dr. Toyoda was appointed Honorary Companion (AC) within the General Division of the Order of Australia.  He was also honored by the government of Austria with the Grand Decoration of Honor in Gold with Star. In 2000, Dr. Toyoda was awarded the highest level (Commendador) of the Medal of ISabela la Catolica by His Royal Highness Juan Carlos, King of Spain, and also the FISITA Medal, as only the second Japanese (after Eiji Toyoda) to receive the top honor bestowed by the France-based Federation Internationale des Societes d’lngenieurs des Techniques de l’Automobile (the International Federation of Automotive Engineering Societies).

In recognition of his achievements and dedicated service to humanity, and for forging closer business relations between Japan and the Philippines, the Philippines-Japan Society hereby confers upon DR. SHOICHIRO TOYODA, the 32nd Philippines-Japan Society Medal of Merit, the highest award within its gift to convey.

Given this 19th day of February in the Year of our Lord Two Thousand Ten in Makati City, Metro Manila, Philippines on the occasion of the 32nd Philippines-Japan Friendship Celebration, and the 38th year of the Philippines-Japan Society.



Corporate Secretary